Hospitality intelligence

Keep the warmth.
Lose the busywork.

Sorino AI answers your guests by phone, chat, email and social, runs the operational follow-through, and shows you what is really happening across the property. Your team spends its hours on the part only people can do.

Built for independent hotels and resorts, not a chain playbook.

What it does

Four jobs, one platform, run like you would run them yourself.

No wall of features. Sorino AI covers the guest conversation, the work behind it, the picture of the property, and the controls that keep it all yours.

01 / Concierge

A concierge that answers every channel

Guests reach you however they like: a 2am call to reception, a message on your site, a WhatsApp or Instagram DM. Sorino AI picks up in your house voice, answers from your live availability and rates, books the request, and hands a person the full thread when it needs one.

  • Answers the phone, web chat, and social DMs, day or night
  • Books from your live PMS availability and rates
  • Replies in the guest's own language

Voice · Web chat · WhatsApp · Instagram

02 / Operations

The follow-through, handled

Every confirmed request becomes the right task in the right system. Email is triaged, answered from your knowledge base, forwarded, or turned into a booking, while reviews are acknowledged and social posts drafted in your house voice. The work that used to live in someone's head now runs on its own.

  • Triages the inbox: answers, forwards, or books from email
  • Dispatches tasks across the systems you already use
  • Acknowledges reviews and drafts social posts in your voice
03 / Insight

See the property clearly

Not a dashboard you have to decode. Ask a plain question about occupancy, revenue, or how guests feel across calls, chats, and reviews, and get the number, the trend, and what moved it. The insight that used to take a Monday morning now takes a sentence.

  • Ask in normal language, get a straight answer
  • Tracks revenue, occupancy, and guest sentiment by channel
  • Surfaces what changed, not just what happened
04 / Control

You stay in control

Build, configure, and watch every agent from one console. Set what each can do and what it must hand to a person, see every action it takes, and tune the tone until it sounds like your house, not a call centre.

  • Per-agent permissions and escalation rules
  • A full transcript of every action taken
  • Pause or hand any agent to a person at any time
Why it matters

What changes in the first month

I. For your guests

An answer in seconds, at any hour

No waiting for office hours, no form that goes nowhere. Guests get a real reply and a booking, in their own language, whenever they ask.

II. For your team

The repetitive work, off their plate

The calls, the messages, the chasing, the retyping between systems all run on their own. Your people get back to the floor and the guests in front of them.

III. For you

A property you can actually read

One straight answer instead of five reports. You see what is working, what slipped, and where the next pound of revenue is hiding.

How it works

From first call to going live.

No code and no drawn-out rollout. Most properties are live in 2 to 6 weeks, shaped around the systems and standards you already run.

  1. 1

    An initial chat

    A relaxed call about your guests, your channels, and the systems Sorino needs to plug into.

  2. 2

    We tailor Sorino

    Trained on the documents you already have and shaped to your house voice across phone, email, chat, and social.

  3. 3

    Switch it on

    Sorino starts handling real guest conversations on every channel from day one, with you in control.

  4. 4

    Refine as you grow

    We read the analytics and conversation logs together and fine-tune so Sorino keeps getting sharper.

Curious what it costs? See plans & pricing.

Get started

Bring Sorino AI to your front desk.

We onboard a limited number of properties at a time and set the platform up around your systems and standards. Tell us about your hotel and we will be in touch about the next opening, or see how pricing works for a property like yours.